Technology is infused into the world of will.i.am as an essential element. It powers everything that he does. As the Director of Creative Innovation for Intel, will.i.am conceptualizes the next frontier of interactive technology by acting as an idea generator. Earlier this year, will.i.am debuted the first song on another planet, premiering his song, “Reach for the Stars” from Mars to mark the successful landing of NASA’s Curiosity rover. His interest in the interplay between digital photography and augmented technology, will.i.am also created the i.am+ foto.soho, an iPhone case that dramatically improves the quality and social aspects of the built-in camera.
For will.i.am, philanthropy is a top priority in everything that he does. His i.am.angel foundation has partnered with both the California Endowment and College Track to help TRANS4M the youth community Boyle Heights, a neighborhood where will.i.am grew up. The foundation also selects recipients for the i.am scholarship, a program which has given over $500,000 in financial aid to college students. Additionally, in response to the foreclosure crisis, the foundation has launched the i.am home program which works to improve financial literacy and provides grants to help qualifying struggling families. The program has provided over $400,000 to date in home owner assistance grants.